After the war, the trench coat entered the shops and became an item of clothing that everyone could buy, both for its practicality and versatility and because it cost less than the coat.
Its consecration began in the 40s, thanks to the stars and actors who used it for their characters. From Greta Garbo, to Marlene Dietrich, to Marilyn Monroe... Up to Audrey Hepburn, a woman of innate class, an actress and model who did not flaunt her femininity but followed elegance at the same time that made her a true icon. Among the actors, Humphrey Bogart, Dick Tracy, Peter Falk and Peter Seller stand out. In short, without the trench coat, we would not have had Lieutenant Sheridan, Lieutenant Columbo, nor the film Casablanca, nor the Pink Panther saga! Always worn with the collar up, the trench coat becomes a must-have in every film noir, almost as if it radiated an aura of intrigue and mystery. An always current and elegant garment that charms the wearer...
He remains unforgettable in the 1982 film Blade Runner, by the visionary Ridley Scott, where Harrison Ford moves agilely in futuristic settings protected by a timeless and bold trench coat.
In Italy, the first production of raincoats took place in 1907 in the city of Empoli, in Tuscany, thanks to the company Barbis Bisonti & Bausi.
In the following years, production exploded and grew enormously, out of all proportion, if one considers that one sixth of the trench coats distributed in the world were produced in Empoli, and that in 1943, before the bombings of the Second World War, the Empoli district was such a large reality that it had over 56 companies and employed 20,000 workers, many of whom were women who worked from home, and had by then achieved such a know-how as to be a world leader, even surpassing the English companies.

It was during these years that Landi packaging was born in Empoli.
Jealously passed down from father to daughter, “Landi” has remained today one of the companies traditionally specialized in the creation of authentic Empoli raincoats that have made the history of Made in Italy in the world.
Today the Landi family, certain that proposing the trench coat in a classic version gives it the aura of the ancients, is proud to propose it again, precisely in a classic version, adding only two or three small touches that on the one hand distinguish it but on the other.
The same manufacturing techniques are used, the same attention to detail, and the company carries out the same work with the same dedication and love as before.
Love is always…
She is going to propose it again in that rigorous and bold version that in one year has made actresses fall in love, convinced that she is going to meet the tastes and dreams of an attentive and refined consumer who does not give up the cult of his own image. A character who knows how to dare and decides to want to stand out in a globalized society that would like us all to be uniform.

To avoid self-celebration, let's start by explaining

Who we are not:
True to our motto: “fashion is what is not in fashion” , we at l'impermeabile are not fashion: we do not create a certain product because it is “in fashion” at the moment.
In fact, we have been producing raincoats since 1948.

Why' ?
Because fashion, in our opinion, does not evolve, but only changes, destroys today, what it had created only a year before.
Fashion itself, denies the individual the ability to choose, day after day, what to wear.
Today we find ourselves surrounded by a multiplicity of objects, first and foremost clothes, that remain distant from us, alien to our will and our feelings.
The intimate process of appropriation and rooting that existed between the item of clothing and its owner is gradually disappearing.
Let's not forget that fashion has actually favored uniformity to the detriment of personal choices.
Culture and personal style in dressing with one's own taste goes to waste if we are not very careful.

We have lost the education to dress in this historical moment, therefore it is up to those companies that still preserve the historical memory, specialized companies that have passed down knowledge and values ​​of the product, to transmit the "sense of the search for beauty", the satisfaction in purchasing clothing; to make you go back to looking at the model in the shop window before the price.

We are convinced that style remains the only answer to the “depersonification” of mass fashion.

They are the models that have made history, those that maintain their style, that do not need to change, to be distorted from year to year.
Each of us wears the raincoat in our own style, proud to wear an icon.
Through our philosophy, we want to reconcile the relationship between the individual and his style, so as to bring out in each of us the taste, the knowledge of fabrics, the culture of details designed for a purpose and shaped by time.
The raincoat (by the way, we simply called it that, with the apostrophized L) proud to be worn, bold because it is ahead of its time, not simply one of those items that others have chosen for you, bold because it stands out from the crowd, worn in your own personal way.
Our raincoats stand out because we like a certain authentic retro world, we like real things, we like traditions, maybe because we are Tuscan, maybe because our company, founded in 1948, is in its third generation, maybe because we wouldn't know how to do it any other way.
As was customary, we deliver our raincoats packaged in the same box and with the same printed image that we used in the 60s.
Calmly, but always determined, without giving in to compromises, every season we take up again the jealously guarded sketches of the 60s, in search of the original fabrics of the time to propose our raincoats now as then, with the same dedication.
We are looking for: personal taste, style that does not evaporate, we are looking for bold individuals, ready to expose themselves with their unique personality and not confused in the crowd.

...maybe fashion will come closer to us, who knows?