After the war, the trench coat entered the shops and became an item of clothing that everyone could buy, both for its practicality and versatility and because it cost less than the coat.
Its consecration began in the 40s, thanks to the stars and actors who used it for their characters. From Greta Garbo, to Marlene Dietrich, to Marilyn Monroe... Up to Audrey Hepburn, a woman of innate class, an actress and model who did not flaunt her femininity but followed elegance at the same time that made her a true icon. Among the actors, Humphrey Bogart, Dick Tracy, Peter Falk and Peter Seller stand out. In short, without the trench coat, we would not have had Lieutenant Sheridan, Lieutenant Columbo, nor the film Casablanca, nor the Pink Panther saga! Always worn with the collar up, the trench coat becomes a must-have in every film noir, almost as if it radiated an aura of intrigue and mystery. An always current and elegant garment that charms the wearer...
He remains unforgettable in the 1982 film Blade Runner, by the visionary Ridley Scott, where Harrison Ford moves agilely in futuristic settings protected by a timeless and bold trench coat.
In Italy, the first production of raincoats took place in 1907 in the city of Empoli, in Tuscany, thanks to the company Barbis Bisonti & Bausi.
In the following years, production exploded and grew enormously, out of all proportion, if one considers that one sixth of the trench coats distributed in the world were produced in Empoli, and that in 1943, before the bombings of the Second World War, the Empoli district was such a large reality that it had over 56 companies and employed 20,000 workers, many of whom were women who worked from home, and had by then achieved such a know-how as to be a world leader, even surpassing the English companies.

It was during these years that Landi packaging was born in Empoli.
Jealously passed down from father to daughter, “Landi” has remained today one of the companies traditionally specialized in the creation of authentic Empoli raincoats that have made the history of Made in Italy in the world.
Today the Landi family, certain that proposing the trench coat in a classic version gives it the aura of the ancients, is proud to propose it again, precisely in a classic version, adding only two or three small touches that on the one hand distinguish it but on the other.
The same manufacturing techniques are used, the same attention to detail, and the company carries out the same work with the same dedication and love as before.
Love is always…
She is going to propose it again in that rigorous and bold version that in one year has made actresses fall in love, convinced that she is going to meet the tastes and dreams of an attentive and refined consumer who does not give up the cult of his own image. A character who knows how to dare and decides to want to stand out in a globalized society that would like us all to be uniform.

After the war, the trench coat entered the shops, becoming a garment that everyone could buy, both for its practicality and versatility, and because it cost less than the coat.

Its consecration began in the 1940s, thanks to the icons who used it for their characters. From Greta Garbo to Marlene Dietrich to Marilyn Monroe... All the way to Audrey Hepburn, a woman of innate class, an actress and model who didn't flaunt her femininity but embraced simple yet refined elegance. Among the actors who stood out were Humphrey Bogart, Dick Tracy, Peter Falk, and Peter Sellers. Simply put, without the trench coat, we wouldn't have had Lieutenant Sheridan, Lieutenant Columbo, or the film Casablanca, or the Pink Panther saga! Always worn with the collar up, the trench coat became a must-have in every film noir, almost as if it radiated an aura of intrigue and mystery. A timeless and elegant garment, it exudes the charm of its wearer...

He remains unforgettable in the 1982 film Blade Runner, by the visionary Ridley Scott, where Harrison Ford moves agilely in futuristic settings protected by a timeless and bold trench coat.

In Italy, the first production of raincoats took place in 1907 in the city of Empoli, in Tuscany, thanks to the company Barbis Bisonti & Bausi.

In the following years, production exploded and grew dramatically, beyond measure, considering that one sixth of the trench coats distributed in the world were produced in Empoli, and that in 1943, before the bombings of the Second World War, the Empoli district was such a large reality that it counted over 56 companies and employed 20,000 workers, many of whom were women who worked from home, and had by then achieved such know-how that it was a world leader, even surpassing English companies.


It was during these years that Landi Confezioni was born in Empoli.

Jealously passed down from father to son, “Landi” has remained today one of the companies traditionally specialized in the creation of authentic Empoli raincoats that have made the history of Made in Italy throughout the world.

Today Landi Confezioni continues to offer the trench coat in its classic version, adding just two or three small touches that make it stand out in each collection.

The same manufacturing techniques are used, the same attention to detail, and it is produced with the same dedication and love as back then.

Love is always…

To avoid self-celebration, let us start by explaining who we are not.

True to our motto, “fashion is what is not fashionable,” we at L’IMPERMEABILE are not fashion: we do not create a product just because it happens to be “in fashion” at this moment.

In fact, we have been making the raincoat since 1948.

Why?

Because fashion, in our view, does not evolve—it merely changes. It destroys today what it created only a year earlier. Fashion itself ends up denying individuals the freedom to choose, day after day, what to wear.

Today, we find ourselves surrounded by a multitude of objects—and above all, clothes—that feel distant, foreign to our will and to our emotions. That intimate process of ownership and connection that once existed between a garment and its wearer is slowly disappearing. Let us not forget that fashion has, in fact, encouraged uniformity at the expense of personal choice.

In this historical moment, we have lost the culture of dressing.

It is therefore up to us—those who still preserve the historical memory of specialized ateliers—to pass on the “sense of seeking beauty”, the satisfaction of purchasing a garment; to help you once again look first at the design in the shop window, and only afterward at the price, so as not to fall into the obviousness of mass mediocrity.

We are convinced that style remains the only true answer to the “de-personalization” of fashion.

It is the timeless designs—the ones that preserve style—that have no need to change or overturn themselves year after year.

Each of us wears a raincoat in our own way, proud to wear an icon.

Through our philosophy, we want to restore the relationship between individuals and their style, awakening in each of us the appreciation for good taste, the knowledge of fabrics, and the culture of details conceived for a purpose and shaped by time.

The raincoat (by the way, we simply named it that way, with the apostrophized “L’”), is proud to be worn: bold because it anticipates, not merely one of those garments chosen by others on your behalf; bold because it stands out from the crowd, worn in your own personal way.

Our raincoats stand out because we love a truly authentic retro world. We love what is genuine, we love traditions—perhaps because we are Tuscan, perhaps because our company, founded in 1948, is now in its third generation, perhaps because we would not know how to do things differently, and we do not wish to.

As tradition dictates, our raincoats are delivered in their own box, printed with the very same image we used in the 1960s. Calmly yet determinedly, without compromise, each season we return to the sketches from the ’60s that we have carefully preserved, searching for the original fabrics of the era to recreate our raincoats now as we did then—with the same dedication.

We seek: personal taste, style that does not fade; we seek bold individuals, ready to stand out with their unique personality, not lost in the crowd.

Who knows… perhaps one day it will be fashion itself that moves closer to us.